Thailand: Banks focus more on customer service.

Section: Business News - Local banks say stronger focus on customer service is translating into new sales and profits, the Bangkok Post reports.

Walk up to a branch counter today, and don't be surprised if you are welcomed by wide smiles and a friendly wai from the teller.

Siam Commercial Bank has invested heavily in giving its branches a more modern, welcoming look.

Local banks have spent hundreds of millions of baht in recent years to improve the "customer experience" at branches, ranging from redesigned layouts and employee uniforms to the introduction of new electronic banking services and personalised services.

Phanporn Kongyingyong, an …