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CBS back to work in hunt for next hit.(TELEVISION)
Could "Undercover Boss" be the next great reality hope?
CBS execs are playing down expectations on the new show, but in scheduling "Boss" behind the Super Bowl next week, it's clear that they're thinking big.
The reality entry bows at about 10:15 p.m. ET/7:15 p.m. PT after the Colts/Saints matchup on Feb. 7, making "Boss" the first series to premiere behind the Super Bowl since 1995.
"Boss" has also been getting a major marketing push, and the show's first star--Waste Management president/COO Larry O'Donnell--is even set to appear on Oprah Winfrey's talkshow.
"We really believe in the show, and of course we're hoping for the best," says CBS …
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