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The Week: The Carbon Trust calls statutory review of ad roster.(Brief article)

Campaign

| February 26, 2010 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The Carbon Trust, the not-for-profit organisation set up by the Government to help businesses reduce their carbon emissions, is holding a statutory review of its agency roster.

The organisation has issued a tender on the Official Journal of the European Union website, and is looking to appoint a maximum of eight agencies to the roster, which will include a lead agency to head up the account.

Its roster will be responsible for providing all of The Carbon Trust's marketing activities, excluding media buying, for a four-year period.

The organisation has split its marketing framework into six categories: brand strategy and planning; …

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