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The Week: Media News - Ofcom bans Currys idents.(Office of Communications)(Brief article)

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| February 26, 2010 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Ofcom has banned Currys' sponsorship idents of The Simpsons for being too much like an ad for its electrical services, despite having received general guidance from the broadcast regulator before airing.

The Currys idents, created by M&C Saatchi, refer to the recycling, product-carrying and installation services provided by the retailer …

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