SMEs urged to develop own brands.

Byline: RECORDER REPORT

Vice President, the Saarc Chamber of Commerce and Industry (Saarc CCI) Iftikhar Ali Malik, has urged the business community, particularly the Small and Medium Enterprises (SMEs) to develop own brands and said that the compliance with Intellectual Property Rights (IPPs) in Pakistan would enhance the competitiveness of SMEs both in domestic and international market.

He was speaking at a launching ceremony of WIP-Smeda Publications on Intellectual Property Rights under the aegis of the Small and Medium Enterprises Development Authority (Smeda) here on Wednesday. Responding to the doubts and threats, to be suspected by the local business community …