Zoe Osmond named Nabs chief executive.(National Advertising Benevolent Society)(Brief article)

Nabs has appointed Zoe Osmond as its next chief executive, as it looks for new ways to boost donations.

Osmond, an experienced ad industry operator, takes over from Carole Butler, who has been in the role in an interim capacity following the departure of the former chief executive, Lucy Owen, in August.

Most recently, Osmond has worked as a director of Cause Affinity, a venture that encourages consumers to give to good causes. Her experience in cause-related marketing follows a long career in advertising, culminating in the role of global business director and head of account management at JWT.

Osmond joins the advertising charity on 22 February and her …