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NOKIA / Nokia and Pearson form wireless educational venture in China processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Beijing Mobiledu Technologies to provide English-language learning and related services
London, UK and Espoo, Finland - Nokia, the world leader in mobility, and Pearson, the world's leading education company, today announced the formation of a joint venture, Beijing Mobiledu Technologies, to accelerate the growth of Mobiledu, the premier mobile phone-delivered education service, developed by Nokia in China.
Launched in China in 2007, Mobiledu is a mobile service that provides English-language learning materials and other educational content, from a variety of content providers, directly to mobile phones. Customers can access the content through an application preloaded on new Nokia handsets, or by visiting the service's mobile website and most other WAP portals in China.
Since its launch, Mobiledu has already attracted 20 million subscribers in China, with 1.5 million people actively using the service each month. Mobiledu will continue to be delivered to customers in China through a range of channels, including Nokia's Ovi Store.
The new joint venture company will combine the world-class expertise of Nokia in mobile devices and services, and Pearson's industry- leading assets and expertise in education, to deliver a wide range of services to meet the high demand for education in China. Headed by Angela Long, formerly head of Mobiledu at Nokia, the Beijing-based company will begin …