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Bartle Bogle Hegarty on alert as Vodafone opens talks with rival ad agencies.
Vodafone is in talks with advertising agencies about its UK ad account, currently held by Bartle Bogle Hegarty.
Danielle Crook, the recently appointed brand director for Vodafone UK, has already held discussions with several shops and is understood to be drawing up a shortlist.
Vodafone's decision to approach agencies about the pounds 46 million UK account will come as a blow to BBH, whose grip on the business has been under question since last year.
In March 2009, Vodafone moved its global strategy account out of BBH and into Team Vodafone, a collaboration of WPP …