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Tips on how to raise $$$ in a tough economy.
It takes money to make money. So how do you raise funds when money is tight? Peg Bradley-Doppes, vice chancellor of athletics and recreation and Ritchie Center operations at the University of Denver CO, offered tips over breakfast at the National Association of Collegiate Women Athletic Administrators conference in October.
Her tips will resonate throughout the academy.
"If you like recruiting, you will love fundraising," she's heard. Women in athletics must constantly sell their program to faculty, coaches, legislators and students; selling it to donors is much the same. But these are tough times to ask for money.
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Belt tightening is everywhere. Major newspapers and magazines have closed down for lack of advertising. In higher education, take your pick:
* States can't meet their budgets so they force state schools cut …
