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Amazed by 'avatar': cameron pic Na'vi-gates Chinese plexes.(World News)

Daily Variety

| January 07, 2010 | Coonan, Clifford | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

China loves "Avatar." James Cameron's latest movie took 33 million yuan ($4.8 million) on Monday, its first day of release, setting a new opening-day record.

The huge haul comes despite the fact that parts of the country have been hit by the worst weather in half a century.

"Avatar's" reception is a clear illustration of how the biz in China has been boosted by the construction of state-of-the-art multiplexes.

By November, there were 4,600 screens on the Chinese mainland, with the number of 3D screens growing to 600.

Cameron came to Beijing last month to promote the movie, always a good move when wooing Chinese auds.

Beijingers repaid …

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