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One of the world's most important film archives and study centers, the George Eastman House Intl. Museum of Photography and Film, is getting into the film fest biz.
The Eastman House has struck an alliance with the 360 | 365 Film Festival in Rochester, N.Y., which is to be renamed the 360 | 365 George Eastman House Film Festival.
The org said it's the first time a major film archive has aligned with a contemporary film fest.
The revamped event, which will run May 5-10, will include preservation screenings as well as contemporary pics. In its previous incarnations, the fest focused on women in filmmaking, tying into …