Byline: Luisa Zargani
WP Lavori Takes Control of Avon Celli
WP Lavori in Corso has extended its focus on heritage brands by taking control of luxury knitwear company Avon Celli.
The Bologna-based WP Lavori in Corso, which also holds worldwide license and distribution rights for Woolrich John Rich & Bros., Woolrich Woolen Mills and B.D. Baggies, will unveil its men's Avon Celli collection for fall during men's wear exhibition Pitti Uomo in Florence in January. A women's line will follow, said Valeria Caffagni, marketing manager of WP.
Avon Celli was founded in 1922 by Pasquale Celli, who broke ground with his innovative woolen …