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BusinessWorld (Philippines)

| December 16, 2009 | COPYRIGHT 1999 Business World Publishing Corporation. (Hide copyright information)Copyright

Byline: Sam L. Marcelo

After more than a century, the Victorinox Swiss Army Knife has become synonymous with usefulness. Hidden inside its pocket-sized body is a multitude of blades and tools, waiting for the perfect McGyver-like moment to be used. One such knife is in the collection of the New York Museum of Modern Art as a design object.

Victorinox, which is celebrating its 125th year, has since expanded its brand into cutlery, timepieces, fashion, fragrances, and travel gear. The latter, distributed in the Philippines by the Primer Group of Companies, is holding a silent auction and an art exhibit dubbed Masterpiece in conjunction with its parent company's …

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