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YouTube launches short URL service.

Europe Intelligence Wire

| December 22, 2009 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From vnunet)

Hot on the heels of parent company Google's announcement in the space, online video platform YouTube has announced a new URL shortening service which could spell bad news for incumbents such as bit.ly and TinyURL.

In a blog posting yesterday, Google engineering manager Vijay Karunamurthy announced youtu.be as a shortener for all YouTube video links "and nothing but YouTube links".

"So you can rest assured that when you see a link with this URL, you are indeed about to click on a YouTube video," he wrote.

"Also, because the link contains the ID of the video you're going to see, developers can do interesting things like show you …

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