Your first car for P500K.

Byline: Tito F. Hermoso

Every generation has its bunch of up and coming types. Single, no immediate plans to marry, partially dependent on parental largesse but independent enough to do anything, buy anything, and go anywhere anytime with self-made money. Recession or not, we will always have these young success stories, whether by studious employment or that lucky break one- time commish buying and selling. P500,000 is not a long stretch for them, even without gambling on the lottery.

These post college working young men and women are the trend and scene makers, the targets that make marketing men justify their spending budgets and keep their jobs. And what would they be spending on their first half million? A car. For a car symbolizes the freedom of mobility, freedom to …