Byline: by Faye Brookman
Mass Retailers Rush Into Yule With Promotions
Maybe there really is a Santa Claus.
Mass marketers are buoyed this holiday season by stores that are already busier than expected. Also, drugstore executives said they are getting register rings earlier than the traditional last-minute rush.
However, retailers fear the promotional activities used to garner the crowds could nip at their bottom line.
A recent visit to stores around New Jersey, including Ulta, Target, Wal-Mart, Walgreens, CVS and Rite Aid, uncovered rampant discounting, including numerous buy-one-get-one-free or discounted offers, $5-off coupons on designer fragrances and spend-$50-and-get-$20-off deals. …