Shloer plans festival marketing activity.

(From Off Licence News)

Shloer is embarking on a major sampling and ad campaign to build on its Best Served Shared marketing activity.aVolume sales grew by 67% and value sales by 34% when the campaign first launched in April, according to Shloer.aThe second burst of activity will include two press ads - Food with Friends and Family Meal - running in weekly celebrity titles OKi and Hello during August, in a bid to reach 1.9 million readers.aShloer is also linkingi up with fashion lifestyle brand White Stuff to take its sampling show on the road.aA caravan equipped with …