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Success in a bottle.

Europe Intelligence Wire

| July 31, 2009 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

The overall mood of Britain's brewers surrounding premium bottled ales remains undampened despite the disappointA ment of July's bad weather.aPBAs still represent the only part of the ale category in growth andi are worth close to AGBP190 million, according to Nielsen Scantrack figures for the year to June - more than double what OLN reported on the emerging market in 2002, when sales stood at AGBP86 million.aNielsen's Graham Page says: "The year to mid-June this year sees 50cl bottles growing at 8% volume, 10% value andi 13% on volume on the last 12 weeks. The market is strong, growing volume and value, ibenefitting brewers and retailers."aHe says …

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