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Gallo gets the party started.

Europe Intelligence Wire

| July 31, 2009 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

Byline: Laura Clark

Californiani wine brand Gallo Family Vineyards is strengthening its association with outdoor entertaining with a neck-collar promotion to win one of four "ultimate outdoor parties".aThe top prizes are worth AGBP20,000 aeach and include the venue, catering, wine, transport and entertainment for aup to 30 people. aThe Gallo Gatherings competition will feature on 50,000 cases this summer, across retailers including Tesco, Sainsbury's, Asda, Morrisonis and Threshers. It is designed to tiei in with the brand's ongoing sponsorship of the National Barbecue …

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