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Centro, the West Midlands transport authority, is looking for three agencies to handle the creative, media buying and tactical marketing accounts for its Network West Midlands transport network.
The company, which is responsible for all public transport in the West Midlands, has issued a tender to find agencies to encourage people to use its services.
The review is statutory and the tender is split into three parts. The first is for a creative agency to handle its pounds 5 million branding
and awareness activity, currently held by McCann Erickson Birmingham.
The second search is for a …