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STARK, JEFFREY Job: Commercials director Company: Another Film Company, 14-17 Wells Mews, London W1T 3HF. Work tel: +44 (0)20 7307 7750. E-mail: jeff@anotherfilmcompany.com. Born: Glasgow. Career highlights: Creative director, Hedger Mitchell Stark; creative director, Saatchi & Saatchi; the usual clutch of awards. Favourite TV programme: Rude Tube. Newspaper: The Times. Magazine: The Sunday Times Magazine. Website: guardian.co.uk (the idiots give away the crossword free). Favourite recent marketing campaign: Comparethemarket.com. Favourite brand: The BBC. It's what stops me leaving the country and what I miss when I'm away. Your social media stats? None. What's your concession to the recession? Good scripts. Who would play you in a movie? If it were an actor you'd heard of, he'd need a lousy agent. Party trick: Given a suitable amount to drink, I play a bit of rock and roll piano. Hobbies: Crosswords, chess, tennis, sailing, skiing, walking, pubs. What gadget do you think should be invented? Alcoholics can get an injection that makes drinking alcohol cause nausea. Couldn't they do one for carbohydrates too? You've got one last Tweet before you die. What do you Tweet? For me, this is not a hypothetical question. I've never Tweeted before. Do you really think I'm going to start when eternal nothingness is staring me in the face? Lowdown: Stark may have flunked at his Scottish grammar school but he has proved himself a formidable talent in several arenas since. An award- winning copywriter (he worked with Paul Arden), creative director, commercials director and short film director, he has also been a stand-up comic and sailed his small yacht halfway round the world. STEAD, JONATHAN Job: Chief executive. Company: Rapier, The Network Building, 97 Tottenham Court Road, London W1T 4TP. Work tel: +44 (0)20 7369 8102. E-mail: jonathan.stead@rapieruk.com. Born: Ladbroke Grove, 1960. Career highlights: Management buyout Rapier 1988, still here 2009. Favourite TV programme: Gavin & Stacey. Newspaper: Financial Times. Magazine: The Week. Website: Weather.com. Favourite recent marketing campaign: B&Q 'Manifesto'. Favourite brand: BBC. Your social media stats? None. What's your concession to the recession? Undisclosed. Who would play you in a movie? Undisclosed. Party trick: Undisclosed. Hobbies: Boats, diving, driving, long-distance running, ski touring. What gadget do you think should be invented? Undisclosed. You've got one last Tweet before you die. What do you Tweet? 'Please don't Tweet, it's such a sad waste of your life.' Lowdown: Has 'Steady' missed the boat on selling the agency he founded 20 years ago for a premium, or will he pull another trick out of the bag and make Rapier the sector leader it was three years ago when it was Campaign's Direct Agency of the Year for the second year running? The smart money would be on the latter option, but he needs to make digital a priority and do it in a way that surpasses his rivals. STECKLER, MICHAEL Job: Managing director, UK & Benelux. Company: AOL Advertising, Shropshire House, 11-20 Capper Street, London WC1E 6JA.: Work tel: +44 (0)20 7092 2000. E-mail: m.steckler@corp.aol.com. Born: Hammersmith 1972. Career highlights: Helping transition AOL to a leading web services company in the UK with the best to come. Favourite TV programme: QI. Newspaper: The Guardian. Magazine: Wired American edition, yes Greg Grimmer I am still one of those 12 people in the UK, sorry. Website: http://www.spinnermusic.co.uk. Favourite recent marketing campaign: Apple iPhone 3gs - brilliant example of free developer web-based applications leading the ad campaign. Favourite brand: Audi: reliable, easy on the eye while still remaining understated. Your social media stats? Twitter, probably because I haven't said anything yet. As for the 161 on Facebook I know at least three of them. What's your concession to the recession? Queueing. Who would play you in a movie? Samuel L Jackson. Party trick: Leaving early. Hobbies: Mountain biking and making music only I will ever listen to (and like). What gadget do you think should be invented? Holographic home avatar burglar defence system (patent in the post). You've got one last Tweet before you die. What do you Tweet? 'I told you I wasn't feeling very well.' Lowdown: The AOL boss freely admits to being competitive in the extreme, a trait he'll need as he tries to broaden his company's reach. He's seen AOL undergo a strategic review and had his responsibilities extended to cover Belgium, the Netherlands and Luxembourg this year. STEVENSON, JACKIE Job: Founding partner. Company: The Brooklyn Brothers, 11-29 Smiths Court, London W1D 7DP. Work tel: +44 (0)20 7292 6200. E-mail: jackie@thebrooklynbrothers.com. Born: 1968. Rochford, Southend. Career highlights: Twelve years at Craik Jones, starting a business with George, David and Jay and surviving a year in one of the UK's worst recessions. Favourite TV programme: Anything in period costume with plenty of romance and romping. Newspaper: The Independent. Magazine: Grazia. Website: mrandmrssmith.com. Favourite recent marketing campaign: Barack Obama's campaign for president. Favourite brand: Hush. They just get what women want to lounge around at home in. Your social media stats? Twitter - a motley crew of 200. What's your concession to the recession? Taxis. My Oyster Card is my new best friend. Who would play you in a movie? Reese Witherspoon if she was really down on her luck. Party trick: Persuading everyone at the end of the evening that karaoke is a really good idea. Hobbies: Eating, drinking, riding, skiing, watching trashy American soaps aimed at teenagers. What gadget do you think should be invented? A pushchair that can cope with the bumps. You've got one last Tweet before you die. What do you Tweet? 'Thank you. I wouldn't change a thing.' Lowdown: Stevenson was always seen as a canny operator at Craik Jones, but has proved just how good she is this year by giving her agency a good start in life. A fun, but determined manager, she'll be expecting big things from herself and her partners next year. STRETTON, STEVE Job: Creative partner. Company: Archibald Ingall Stretton, 47-48 Berners Street, London W1T 3NF. Work tel: +44 (0)20 7467 6100. E-mail: steve.stretton@aislondon.com. Born: Leamington Spa, 1963. Career highlights: I'm still waiting. Favourite TV programme: Anything on Sky Sports News or Dave. Newspaper: The Observer on Sunday. Magazine: The Observer Sport or Music magazine. Website: ccfc. Favourite recent marketing campaign: The whole Meerkat thing is great. Favourite brand: The Heathrow Express. I love it. Your social media stats? I'm waiting for the next one. Which should be arriving &now. What's your concession to the recession? Supermarket food. Growing your own stuff is much better. Who would play you in a movie? Somebody with huge eyes and tiny hands. Party trick: Holding a business card in the creases of my forehead. Hobbies: Football. And football. What gadget do you think should be invented? Tiny pads for my fingers that allow me to pick up hot things. You've got one last Tweet before you die. What do you Tweet? 'Let's all sing together.' Lowdown: Always at the cutting-edge of the latest trends, Stretton took his summer 'staycation' on the Norfolk coastline. He has a wooden case for his iPod and has been frequenting the coffee shop Lantana far too regularly, colleagues say. He was responsible for making the roof garden, which got waterlogged during a downpour at the agency's summer barbecue, look garden-like. STUDHOLME, JAMES Job: Ginger Supremo. Company: Blink, 182 Wardour Street, London W1F 8WZ. Work tel: +44 (0)20 7494 0747. E-mail: james@blinkprods.com. Born: Plymouth, 1960. Career highlights: One long numbing featureless slog. Favourite TV programme: Match Of …