The A List (Part 6 of 12).(Table)

 HOARE, TOBY Job: Chief executive, JWT Europe; chief executive, TeamHSBC Company: JWT, 1 Knightsbridge Green, London SW1X 7NW. Work tel: +44 (0)20 7656 7000. E-mail: toby.hoare@jwt.com. Born: Luton - early 60s. Career highlights: JWT & TeamHSBC. Favourite TV programme: The Andrew Marr Show. Newspaper: FT on Saturday. Magazine: ES Magazine. Website: BBC. Favourite recent marketing campaign: HSBC - The world's local bank. Favourite brand: The BBC. Your social media stats? Twitter - not many followers, but growing fast! What's your concession to the recession? Bread. Who would play you in a movie? Undisclosed. Party trick: Undisclosed. Hobbies: Undisclosed. What gadget do you think should be invented? Undisclosed. You've got one last Tweet before you die. What do you Tweet? Undisclosed. Lowdown: In a network hidebound by structural politics, Hoare faces a difficult task maintaining good inter-agency relationships across the group. He has won plaudits for his big decision of the year, though, appointing the highly rated Guy Hayward as the new chief executive of the London office.  HOBBS, STEVE Job: Deputy managing director. Company: Carat, Parker Tower, Parker Street, London WC2B 5PS. Work tel: +44 (0)20 7430 6075. E-mail: steve.hobbs@carat.com. Born: Hythe, Kent 1972. Career highlights: Meeting entertaining and interesting people every day (well, most days). Favourite TV programme: Sky Sports - I know it's not technically a programme, but TV channels are the new TV programmes aren't they? Newspaper: The Guardian. Magazine: NME. Website: www.stevehobbs.com. Favourite recent marketing campaign: Richard Morris rebranding himself by growing sideburns. Favourite brand: Richard Morris - see above. Your social media stats? I am too in awe of Graeme Douglas' following to comment. What's your concession to the recession? Worrying. Who would play you in a movie? Gonzo from The Muppets. Party trick: Leaving before anyone notices. Hobbies: Vibrophony (see favourite website) and sport. What gadget do you think should be invented? The hover-skate. You've got one last Tweet before you die. What do you Tweet? 'I am Tweeting.' Lowdown: Hobbs is the shrewd background operator in the Carat machine. Winning Vodafone only to lose it six months later must have been a tad frustrating for him. No doubt he took it out on the track - the athletic media exec managed to complete the Nabs 5k race in less than 20 minutes this year.  HOBSBAWM, ANDY Job: European chairman. Company: Agency.com, 76-80 Whitfield Street, London W1T 4EZ. Work tel: +44 (0)20 7573 6666. E-mail: andy@agency.com. Born: London, 1963. Career highlights: Starting Online Magic, starting Green Thing (Dothegreenthing.com). Favourite TV programme: The Wire. Newspaper: The Economist. Magazine: Wired. Website: Dothegreenthing.com. Favourite recent marketing campaign: Green Thing's 'buy nothing' campaign which launched last month. Favourite brand: Green Thing, because I helped create it. Your social media stats? On Twitter @dothegreenthing has around 8,000 followers. What's your concession to the recession? Wallpapering my bathroom with u50 notes. Who would play you in a movie? Someone residing in the 'where are they now' file. Party trick: Not to turn up. Hobbies: Green things, digital things, guitar things, family things. What gadget do you think should be invented? Something that takes carbon out of the atmosphere. You've got one last Tweet before you die. What do you Tweet? 'I told you I wasn't feeling well.' Lowdown: After a brief period last year, when he was forced back on to the agency frontline after a series of senior management departures at Agency.com, Hobsbawm stepped back into his comfort zone in 2009 as European chairman. The co-founder of the environmental movement Green Thing (and son of the British historian Eric J Hobsbawm) is also working on his latest book, Small Is The Next Big Thing.  HOLLENS, JERRY Job: Creative partner. Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, London NW1 7QP. Work tel: +44 (0)20 7611 6614. E-mail: jerry.hollens@uk.yr.com. Born: 1964 Northwich. Career highlights: Gold and silvers at Campaign, Creative Circle, D&AD, Cannes, Clio. Favourite TV programme: Match Of The Day. Newspaper: The Guardian. Magazine: Cycling Plus. Website: bbc.co.uk. Favourite recent marketing campaign: The Great Schlep. Favourite brand: Liverpool FC, I follow them whatever. Your social media stats? My wife and kids have more than me. What's your concession to the recession? Waste. Who would play you in a movie? Daniel Day-Lewis, he can play anyone. Party trick: Juggling. Hobbies: Cycling, photography, art, film, guitar. What gadget do you think should be invented? A gadget to slow down time. You've got one last Tweet before you die. What do you Tweet? 'This is a bad time to start Tweeting.' Lowdown: On the creative front, it wouldn't be an understatement to say that it has been an outstanding year for Rainey Kelly Campbell Roalfe/Y&R. Hollens' art direction has been the driving force behind a number of the agency's best pieces of work, including the 'young orators' campaign for the BBC and the 'breathe' campaign for CLG Fire Safety.  HOLLOWAY, JUSTIN Job: Strategy partner. Company: Dye Holloway Murray, 14 Newburgh Street, London W1F 7RT. Work tel: +44 (0)20 7494 9600. E-mail: justin@dhmlondon.com. Born: 1965 in Beaconsfield. Career highlights: Eleven years working in the UK, 11 years working in the States and still only partially found out. Favourite TV programme: The Simpsons. Newspaper: Guardian.co.uk. Magazine: NME. Website: www.nhsdirect.nhs.uk. Favourite recent marketing campaign: Loved this summer's approach for Pimm's. Made me see that the best way to credibly modernise a heritage brand is to post-modernise it. Favourite brand: Ryanair. It's the only brand guaranteed to have no 'yets' in its brand personality definition. 'Obnoxious - yet friendly' & not for those bastards. Your social media stats? Eight desperados faithfully await the debut Tweet from rascar capac. Not exactly an Arctic Monkeys-level of pre-hype but still, something to build on & What's your concession to the recession? Getting my hair cut. Who would play you in a movie? Jack Lemmon, in his Odd Couple mode. Party trick: Slipping out early. Hobbies: Currently completely obsessed with the 1984 miners' strike. Can't fully explain why. What gadget do you think should be invented? A hand-held device that can capture people's unconscious reactions to brand communications as they see/hear it. You've got one last Tweet before you die. What do you Tweet? 'See, I was right - why worry about tomorrow, when there's so much to worry about today?' Lowdown: Like all good planners, Holloway (an avid festival-goer) likes to throw himself into a bit of market research. When told they were pitching on Vertu, whose handsets go for a cool u1,500, Holloway headed to the Selfridges Wonder Room to get into the mind of the Russian oligarch. Unfortunately, he didn't quite get into the garb of said oligarch but instead donned a rain mac and bobble hat for the mission.  HOOK, MATTHEW Job: Managing partner, strategy. Company: Vizeum UK, The Qube, 90 Whitfield Street, London W1T 4EZ. Work tel: +44 (0)20 7570 7338. E-mail: matthew.hook@vizeum.com. Born: Ashford, Middesex, 1979. Career highlights: Moving into Vizeum's long-awaited new office; the taste of a cold cider an hour after any business pitch, ever. Favourite TV programme: The Fall And Rise Of Reggie Perrin (original). Newspaper: The Guardian. Magazine: Private Eye. Website: The Onion. Favourite recent marketing campaign: Obamania. Favourite brand: Coca-Cola - a brand that can actually make Christmas better. Your social media stats? Facebook - a respectable but not desperate 250ish. What's your concession to the recession? Writing presentations without numbers in them. Who would play you in a movie? I say Robert DeNiro (Heat-era), others say David Baddiel. Party trick: A quick game of 'you name it, I'll play it' around the piano. Hobbies: In the slender amount of time beyond working and parenthood, I am writing a graphic novel. What gadget do you think should be invented? Instantaneous human adult cloning. You've got one last Tweet before you die. What do you Tweet? '@ God: Have got a few things to do here so may be a bit late &' Lowdown: Hook brings real passion and insight to his job. It's helped him lead Vizeum's Jump Team unit of strategists, digital thinkers, insight and data specialists, and experts in creative solutions to great success, enriching the agency offering.  HOPSON, RUSSELL Job: Managing director. Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP. Work tel: +44 (0)20 7611 6865. E-mail: russell_hopson@uk.yr.com. Born: Enfield, 1970. Career highlights: Bagging a grad job at Saatchis, becoming managing director at Rainey Kelly Campbell Roalfe/Y&R, working with Dave Gladwell. All great privileges. Favourite TV programme: Outnumbered. London-centric, funny, poignant and hopelessly middle class. Newspaper: The Guardian on Saturday. London-centric, funny, poignant and hopelessly middle class. Magazine: Wired. Even though we lost the pitch. Website: Let's see. Is it secondlife.com? weforum.com? rkcryr.com/effectiveness? twitter.com? No, it's bbc.co.uk; just like the rest of the known world. Favourite recent marketing campaign: 'Be humankind', …