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A top official of AXA Philippines announced that the company has launched a new brand spirit campaign to redefine insurance for Filipinos.
In a press statement, AXA President and CEO Rien Hermans said the new brand campaign will change how people perceive insurance which most Filipinos associate with death and dying.
"Life insurance is not just about dying, and that's what we want to tell the public with our new business direction," Mr. Hermans said.
He said more than 90% of the benefits that the company pays out are used to address the needs of the living such as college education, retirement and pension, hospitalization, savings and investments, and …