The Work: New Campaigns - UK.(Lynx Bullet )

 MCDONALD'S - MCDONALD'S CHRISTMAS CREDITS Project: McDonald's Christmas Client: Jill McDonald, chief marketing officer, McDonald's Brief: Continue the 'Great Escape' theme of the past two years and position McDonald's as the ideal sanctuary from the pressures of Christmas Creative agency: Leo Burnett Writer: Daniel Fisher Art director: Richard Brim Planner: Rebecca Harris Media agency: OMD UK Media planner: Natalie Kelly Production company: Rogue Director: Sam Cadman Editor: Adam Spivey, The Quarry Post-production: The Moving Picture Company Audio Post-production: Grand Central Exposure: National TV 

A panto audience and cast abandon the production in favour of the festive menu on offer at McDonald's in this latest campaign from Leo Burnett.

An overdressed panto actor bores both parties with a repetitive, cliched performance that results in him being deserted mid-scene as everyone flees the theatre to the sound of the Great Escape theme tune.

Performers, children, grannies and adults alike head for McDonald's as the spot aims to demonstrate the brand's universal appeal, particularly with its new holiday menu on offer.

 MATTHEW WALKER - CHRISTMAS PUDDINGS CREDITS Project: Christmas puddings Client: Melody Chapman, Northern Foods Brief: n/s Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media agency: n/s Production company: Hammer & Tongs Director: Garth Jennings Editor: Ming, Hammer & Tongs Post-production: The Moving …