Media Perspective: Don't bet against a helpful Tory stance on ITV regulation.

The Tory Party 'Jedward' ad, which depicted the Prime Minister and his Chancellor as 'Deadwood', didn't have long to leave its mark.

Events in the I'm A Celebrity jungle swiftly overtook The X Factor news when Katie Price, aka Jordan, walked out of the show. In the circumstances, an image of Gordon Brown and Alistair Darling pasted on to a pair of large breasts with an 'evict the tits' strapline might have had greater impact.

But perhaps the Tories were worried that Brown could draw inspiration from the dual personality of Price/Jordan: walking out of Parliament as gaffe-prone Gordon Brown and striding back sporting a refreshed identity days later. Mind you, he'd …