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The World: New York - OMD wins business from marketing association.(OMD Digital)(Cable & Telecommunications Association for Marketing)(Brief article)
The Cable & Telecommunications Association for Marketing has picked Omnicom's OMD to handle media and buying for an image campaign that is expected to be underpinned with a spend of between dollars 35 million and dollars 40 million during 2010.
The association has focused in recent months on comparing TV and internet viewing and the value of both media to advertisers.
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