Seahawks gain ground with marketing efforts. (Seattle Seahawks)

Like its team on the field, Seattle Seahawks management is operating from a whole new playbook - and it's beginning to pay off.

The multimillion dollar infusion thai new owner Paul Allen pumped into player payroll has produced a 2-0 record that executives in Kirkland hope to capitalize on for the rest of the season - their first full year since acquiring the National Football League team.

Corporate sponsorships, two words that were unheard of three years ago at Seahawks headquarters, are projected to jump from $1 million to $3 million this year. Corporate suites are sold out. Season ticket sales have jumped from an all-time low of 31,000 two years ago to just over 49,000 this year.

And the Seahawks are highly visible, thanks to an …