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Carat appointed to Auto Trader's pounds 10m media business.(Brief article)
Auto Trader has appointed Aegis Media's Carat to handle its pounds 10 million media planning and buying account.
The move consolidates the publisher's offline spend with online, which covers both display and search activity.
Carat wins the pounds 3.4 million offline business from MediaCom, while Carat's sister agency Diffiniti was the online incumbent.
The Auto Trader team from Diffiniti will now transfer to Carat to create a team working across all media.
Auto Trader's new agency arrangements follow a pitch process that also had MediaCom and ZenithOptimedia on the final shortlist.
Hurrell Moseley Dawson & Grimmer, …
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