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E-Blast targets fanboys.

Daily Variety

| October 16, 2009 | Graser, Marc | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

Events like Comic-Con have proved that fanboys are a captive audience and often the first to feverishly follow the latest projects Hollywood has to offer.

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Gareb Shamus, the owner of five major Comic-Con conventions and Wizard magazine, has now paired up with Mandalay Entertainment's Peter Guber and digital entertainment entrepreneur Peter Levin to hurt that crowd and launch daily newsletter GeekChicDaily. The free e-mail blast and accompanying website, which officially bow today, timed with the start of Comic-Con in Gotham, aims to serve as a DailyCandy for the nerd herd and deliver short articles on new movies, …

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