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Asking the right question will get the right answer. (marketing campaign for a taxi service in London, UK)
"A man so various that he seem'd to be, not one, but all mankind's epitome; everything by starts but nothing long; fiddler, statesman, scholar and buffoon, all in the course of one revolving moon." That comes from Absalom and Achitophel, Dryden's savage assault upon Lord Shaftesbury, a 17th century politician of more than usual deviousness.
I hope I'm not that devious, but I have tried about every way you can imagine - and quite a few you couldn't - to make money. For instance 30 odd years ago I named and helped put together a research firm, which got a whopping great contract from part of British Rail. For all I know it was the first consumer research BR did.
I actually …
