Thailand: US-based Cigna Insurance targets provincial markets.

Section: Business News - US-based Cigna Insurance, which specialises in affinity marketing and alternative distribution channels, aims to step up sales in provincial areas to expand its presence in the rural market, the Bangkok Post reports.

"We are looking for a new provincial call centre site with about 50 to 100 seats, probably starting with Khon Kaen or Nakhon Ratchasima in the Northeast," said Gary Wayne Denson, chief executive officer and country manager of Cigna Insurance and Cigna International Marketing (Thailand). The investment cost is about 40 million baht per site.

Despite the poor US economy, the local unit of Cigna Corp plans to invest 181 million baht …