An Awakeing Marketplace.(variable data printing) (Technology Information)

Embraces Variable-Data Printing

THE TIME FOR TALKING about the potential of variable-data printing is over. The products necessary to make this application a success are in the marketplace generating revenue for many printing concerns.

For this article, we interviewed printers using several different products to get an idea of what types of variable-data projects are being run on color digital presses. All of the printers we talked to are having success with this technology and are actively seeking more variable-data business. This is a high-ticket item that generates much greater revenue per impression for their digital presses than short-run color printing, which, prior to the availability of variable-data programs, has made up …