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Ask a music publicist.(BUSINESS)

Canadian Musician

| September 01, 2009 | Fernandes, Cristina; Cymek, Jen | (Hide copyright information)Copyright

Q: Do I need a publicist?

We'd like to think that everyone needs a publicist, but this isn't always the case. If you're just starting out and have only played a show or two in your backyard, the short answer is no. If you've been touring locally or regionally on a regular basis, have begun to establish a buzz, and would like to take your profile to the next level, exploring the possibilities of hiring a publicist might be in your best interest. If you tour nationally, are constantly being sought-out by press, and about to release an album, a publicist is a very, very good idea.

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Q: I just started a band! Can I hire you?

See above. Unless your new band …

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