Strategy for product development & quality assurance.

Byline: ABDUL GHAFFAR KATIYA

In our Country technological intensity of the Food Industry is increasing and individual companies are committing more resources to technical endeavours. As a major Manufacturers of Biscuit and Cookies in Pakistan, English Biscuits Manufacturers (Private) Limited, produces a large variety of products to satisfy a wide range of consumer needs and choices.

The Company has been well recognised for its products, excellence based on highly successful brands as SOOPER COOKIES. Two flavoured Cream in "RIO" Range, fortified Biscuits "Gluco", Lemon and Chocolate Sandwich Biscuit, sweet and salty product "CLICK" and WHOLE WHEAT SLICES". EBM is the First Company to have introduced the concept of nuts in Cookies. The Company's Product "PEANUT PIK", PEANUT PIK WITH PISTA", "PARTY" are very popular in all segments.

PRODUCT DEVELOPMENT: Generally speaking, a new product development process involves different preparatory steps and requires input from various functional areas including Market …