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"IF YOU want a franchise you can believe in, WPA may be for you," says Berkeley Harris, a former franchisee who is now head of WPA's franchise team. "If you simply want to get rich quick, don't come to us. Our policy is to put the customer before the pound. If building a solid and sustainable business is your aspiration, in effect--get wealthy slowly--think about it.
WPA's focus on customers reflects its roots. It has a heritage of more than 100 years and offers a range of healthcare insurance products to 300,000 customers, mainly companies and the self-employed. "We are owned by no one and customers are at the centre of all we do. Our surplus …