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Name: Avram Goldman.
Title: President and Chief Operating Officer.
Company: Coldwell Banker Residential Brokerage, Northern California, based in San Ramon.
Education: Bachelor of arts degree in sociology from the University of California at Berkeley.
Residence: Rockridge, Oakland.
Essential business philosophy: Use the Golden Rule. Treat your customers, sales associates and employees as you wish to be treated. And create customers for life by exceeding expectations.
Best way to keep competitive edge: Never become complacent; continue to learn and improve; embrace change and reward innovation; keep focused; …