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Creatine pays off despite health warnings.
Golden EAS has 44% share of $180M
It's the clean steroid. The supreme supplement. The hottest powder to hit sports since cocaine.
In the age of Viagra and Allegra, creatine monohydrate appears to be the magic supplement for athletes of all ages. As a result, it's getting miles of publicity in the mainstream press as well as the muscle mags.
And that's good for business. Creatine manufacturers and retailers such as General Nutrition Cos., Experimental and Applied Sciences Inc. and Twinlab Corp. have seen their visibility skyrocket as the supplement is discussed and debated.
In 1996, creatine sales totaled $50 million. That figure was up to $100 …
