The Fishin' Place hopes to reel in customers.

The Fishin' Place reopened its pilot store this week in Redmond, giving Eastsiders a new dining option: fresh, restaurant-quality seafood meals they can take home and cook in minutes.

With this retail venture, the family that owns seafood processor Oceantrawl Inc. hopes to land a profitable slice of the fast-growing market that the food industry calls "home meal replacement." That won't be an easy goal to achieve, experts say.

But The Fishin' Place is sufficiently optimistic that it's already building a flagship operation on Seattle's waterfront capable of supporting 40 Puget Sound stores like the one in Redmond.

The term home meal replacement, usually shortened to HMR, refers to meals made outside the home for at-home consumption, whether delivered or carried home.

"It's food that's fully prepared and ready to eat or heat," explained Ron Paul of Technomic, a …