Zain Targets Global Cash Transfer With Mobile Offer.

Byline: Kui Kinyanjui

The balance of power within the money transfer market has tilted further in favour of mobile service providers following the launch of a new service that will allow mobile subscribers to send and receive money from any bank in the world for just Sh10 using their mobile phone.

Mobile service provider Zain has enhanced its mobile money transfer product, Zap, to allow any of its five million customers within the three countries where the service is active - Kenya, Uganda and Tanzania - to transfer money in seconds using the mobile phone platform.

Users can now receive money from anywhere in the world directly to their mobile handsets as …