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Media Perspective: Shielding the brand owner behind the market researcher.(Column)
The two best-received columns I've ever written were the ones about traffic people and agency IT departments.
'Best received' meaning a couple of people e-mailed me to say thanks, which was very nice of them because normally I don't hear a dicky-bird.
Obviously, if I write about a particular medium the people professionally charged with representing that medium will dash off a letter for the next week's issue ('Davies is right to point out the broad reach and popularity of medium X, though his assertion that it is more downmarket than an Aldi tattoo cannot go unchallenged'). But that's not really feedback, it's more of an autonomic response - that's their job.
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