Media Perspective: Media agencies are displaying maturity in their staff welfare.

It seems staggering that a graduate would choose to work at a media agency. For a start, what kind of strangely focused character even knows what a media agency is before they leave university? And then, once these agency starters do arrive at their place of work, aren't they destined for a life of long hours and monotony that would alienate anyone not intent on dying in their fifties at their desk or in a Soho bar?

Yet hundreds continue to choose media as an option, and anecdotally those agencies that have bothered to continue with their graduate programmes are reporting healthy interest. After all, the City is a less attractive prospect than it was a year or two ago, and …