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The Week: Advertising News - ID card marketing blasted.(Brief article)

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| September 25, 2009 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The Conservative Party has criticised the marketing activity for the Government's ID cards scheme as a waste of taxpayers' money. The Identity and Passport Service is to launch a campaign, featuring animated fingerprint characters, to businesses this week. The activity will aim to build recognition of the card's …

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