The Women's Sport and Fitness Foundation has appointed Mother to create its first national ad campaign.
The agency pitched against Bartle Bogle Hegarty and Leagas Delaney to secure the account.
It will now create a campaign, aimed at convincing women to become more physically active, set to launch in summer next year and beyond the London Olympics in 2012.
At the same time, Generate has been appointed to handle sponsorship duties and the recruitment of a stable of partners to support the campaign.
WSFF works to make physical activity an integral part of life for women and girls and the …