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Rebranding exercise.

Business Times (Malaysia)

| September 23, 2009 | COPYRIGHT 1999 Financial Publications Sdn Bhd. (Hide copyright information)Copyright

THE Naza group, founded by the late Tan Sri SM Nasimuddin SM Amin in 1974, ventured into the hospitality business six years ago when it bought three buildings and converted them into hotels.

The country's biggest privately-held automotive group's hotel unit, known as Naza Hotel, is in the midst of being rebranded as Naza Talyya Hotel.

The hotels in Penang, Johor Baru and Malacca have three- and four-star ratings, with around 130 rooms each.

Head of the hotel division, Nur Nadia SM Nasimuddin, said the …

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