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Google wins latest round in Louis Vuitton trademark battle.

Europe Intelligence Wire

| September 22, 2009 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

Google today won the latest round of a long-running legal tussle over trademarks in which the luxury goods group Louis Vuitton is fighting to prevent search engines using protected brand names.

In an interim legal opinion delivered in the European Court of Justice, an advocate-general said Google had not infringed trademark rights by allowing advertisers to buy keywords corresponding to registered trademarks.

Google took the case the European Union's highest court after LVHM won a French legal action in 2005, successfully claiming that the search engine acted illegally by allowing other companies to use the Vuitton brand name as a …

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