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Juice drinks Drenched with new flavours.

Europe Intelligence Wire

| March 13, 2008 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

Britvic is spending AGBP5.5 million on advertising a new fruit-flavoured version of its Drench spring water brand. Juicy Drench includes 8% fruit juice and comes in Orange & Passion Fruit, Cranberry & Raspberry and Blackberry & Apple flavours. It will be available in 44cl PET bottles from this month. Juicy Drench aims to build on the success of Drench, which grew 67% in 2008, according to the …

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