A new mini cigar experience.

(From Off Licence News)

Byline: Rosie Davenport

Henri Wintermans is hoping to create a new category of cigars with the launch of a smaller version of its miniature CafA CrAme brand. CafA CrAme Express will join the range next month and is aimed at consumers who don' have time to smoke a regular cigar - particularly if they are smoking outside - but still want the experience. The cigars will initially be available in Original and Blue variants with a third - Arome - launching later this year, and will be sold in tins of ten, with an rrp of AGBP3.29. CafA CrAme is already the most popular brand in the miniature cigar market, accounting for 60% of total sales. Whil e …