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HOLLYWOOD Execs at entertainment congloms like to talk about teaming their subsidiary companies to promote each arm's products, but few ever translate the words into deeds.
Now at the suggestion of Warner Bros. chairmen and co-CEOs Bob Daly and Terry Semel, Warner Music Group and Warner Home Video have teamed to create a unique cross-promotion designed to herald the availability of albums released by the music arm while getting consumers to rent more homevideos.
Execs at the vid and music arms have commissioned specially created commercial spots camouflaged as entertainment programs that tout the latest album releases from artists in the Warner family. …