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The World: Shanghai - Goodyear draws up shortlist for Asia-Pacific work.(Goodyear Tire & Rubber Co.)(Brief article)
Goodyear, one of the world's largest tyre manufacturers, is looking for an agency to handle its Asia-Pacific integrated account.
The company has shortlisted Euro RSCG, McCann Worldgroup, Ogilvy & Mather and Traffic for the business, with pitches taking place next month.
In recent years, Goodyear has worked with agencies on a project-by-project basis, but is concerned that this has led …
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