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Channel 4 to launch 'creative overhaul' as it axes Big Brother.
(From Guardian Unlimited)
Channel 4 said today that it will use the axing of Big Brother for the "most fundamental creative overhaul" in its 27-year history, with measures including an extra GBP20m a year for drama.
The broadcaster is pitching the axing of the long-running reality show, which has provided the backbone of Channel 4's schedule for the best part of a decade, as a chance for creative renewal, with an overhaul of the programming lineup and a refocusing on its public service broadcasting remit.
Channel 4's decision to scrap Big Brother after next year's Celebrity version and the 11th main summer series will free up 200 hours of peak-time airtime …
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